I love the scent of this shampoo. It smells natural, like plants instead of some manufactured perfume smell. I absolutely love that it promises no nasty chemicals as my son has sensitive skin.

The baby shampoo is great. It cleans my daughters hair perfectly...and mine as well. It doesn't dry your hair out like some of the "other" shampoos out there. It leaves our hair soft, shiny and manageable.

My children mean the world to me and to keep them safe is my job as a mother. Who knew how many awful things were in regular baby shampoos! I was thrilled to get the chance to try ecoSTORE's baby shampoo when I won a bottle from their facebook page. I cannot stop raving about this shampoo! I've told several friends about it and sent them the link to the site. The smell is divine and I love how it suds up so nicely. My son always smells amazing after using this on him. My only complaint is that it's a tad watery so you have to watch how much you squeeze out since it comes out pretty quick sometimes.

This baby shampoo makes my sons hair soooo soft and shiny, it even makes the little curls in his hair even more curly! A little bit goes a long way too!

This is the best baby shampoo! It washes clean and rinses well. Hair washing is simple with this, and it's free of all the nasty chemicals! Would not use any other shampoo on my little one!