Michigan-based ecostore USA to Launch Line of Sustainable Household Cleaning Products Exclusively at Meijer Retail Locations
15-year-old Eco-friendly Brand Makes U.S. Retail Debut
West Bloomfield, Mich., February 23, 2009 – ecostore USA, a leading brand of sustainable household, personal/baby care and pet products headquartered in Michigan, today announces the availability of its line of household cleaning products exclusively in all 185 Meijer supercenters in five states.
Meijer offers five ecostore brand products including:
• Laundry Liquid—composed of 100 percent certified organic eucalyptus oil and plant-based ingredients, making it ideal for washing children’s clothing.
• Citrus Spray Cleaner—a lemony, citrus-based solvent that works wonders on almost every household surface.
• Dishwash Liquid—free of synthetic chemicals, a liquid that is gentle on skin and provides great grease-cutting power.
• Pure Oxygen Whitener —contains oil of citrus, coconut and other plant-based ingredients to brighten and clean baby’s clothes.
• Cream Cleanser —all plant-based ingredients including lemon verbena oil, it’s as powerful in the kitchen as it is in the bathroom.
ecostore was founded in 1993 by longtime organic gardener and environmental pioneer Malcolm Rands from his family’s home in an Eco Village in New Zealand. ecostore began as a mail-order business promoting eco-friendly products to a small group of dedicated organic gardeners. Known throughout New Zealand and Australia today as “ecoman,” his dream was to create a healthier and more sustainable world through the development of a permaculture, or self-sustaining ecosystem village.
New Zealand-based ecostore, which has developed and marketed eco-friendly, plant-based products for more than 15 years, continues to offer its full line of cleaning and personal care products online in the U.S. The entire line of products, including bar soap, shampoo and baby products, comprises natural, plant-based and eco-friendly ingredients in place of laundry detergents and other harmful chemicals.
“We’re honored that Meijer sees the value in products that are safe to use and safe for families,” said ecostore founder Malcolm Rands. “Our company is firmly planted in delivering products with no nasty chemicals that are friendly to the planet and to individuals, and we know many Meijer shoppers will embrace these environmentally-safe products, as well.”
“Meijer continues to increase its offerings in organic and natural products, and ecostore is an ideal addition for our customers,” said Frank Guglielmi, director of public relations at Meijer. “With the company’s proven track record of plant-based products, ecostore fits well with Meijer’s continued efforts to offer numerous healthy-living solutions for our customers.”
Safe Products
ecostore USA has formulated its products without toxic petrochemicals, phosphates, nitrates, chlorine, ammonia, enzymes, synthetic perfumes, coloring or dyes, optical whiteners/brighteners or chemical preservatives. Instead, ecostore USA uses sustainable ingredients derived from plants and minerals, producing safer products that work equally as effectively as those that are chemical-based. Customers anecdotally have reported that, after using ecostore USA laundry products to wash clothes and linens, children’s eczema and dermatitis have disappeared, while allergies and asthma symptoms have decreased.
ecostore USA guarantees its products:
• are plant- and/or mineral-based and free of nasty chemicals (No nasty chemicals™)
• use safer ingredients from renewable resources
• are formulated with your health in mind
• are safely super-concentrated
• meet the highest environmental standards
• have not been tested on animals
• are GE free (free of genetically-engineered products)
• are packaged in recyclable packaging
About ecostore USA
ecostore USA (www.ecostore USA.com) loves making a difference in people’s lives. We are passionate about improving the planet and bringing you everyday household products that are safer and healthier for you and your family. Originating in 1993 as a New Zealand-based manufacturer, wholesale distributor and retailer of sustainable household and personal care products, ecostore USA offers plant-based cleaning products as well as body and baby care products. The guiding principle of our formulations is that the end product must not only be good for the planet, but must also be good for the user. Individual health issues are at the forefront of product development. The Fairground Foundation is a charitable organization created by ecostore to promote sustainability through on-the-ground action. For more information, visit www.ecostore USA.com and
www.ecostore.co.nz.
About Meijer
Meijer is a Grand Rapids, Mich., based retailer that operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.