Malcolm and Melanie Rands founded ecostore over 18 years ago, in a permaculture eco-village in Northland, New Zealand.

Their team began to create a range of plant and mineral based cleaning products without dangerous and toxic chemicals. People started using them and loved that they worked so well and that certain health conditions were disappearing.

Now, years later, ecostore has grown into an international brand with a proven track record, a pedigree heritage and a superior product offering sold throughout NZ, Australia, the USA, and five Asian countries.

Three years ago, a group of Michigan natives were introduced to the ecostore brand and realized that a pure synergy of ideas and culture existed. It was then that the No Nasty Chemicals^TM movement began to emerge in the US.