Malcolm Rands started ecostore with his wife Melanie in their home in an eco-village in New Zealand in 1993. They’d been using organic gardening practices on their property for many years but realised they were still being exposed to toxic chemicals through the cleaning and body care products they were using in their home.
ecostore was born
The Rands' got to work sourcing healthier products, with no toxic or unnecessary chemicals, and a determination that their products would work just as well as mainstream brands.
They found expert help to start developing laundry products with a philosophy of 'health first' that continues today – if there’s any doubt about the safety of an ingredient for people’s health as well as the environment, a safer one will be found.
Such a unique focus on health created a loyal customer following. Over the years customers would write in saying their eczema, dermatitis, asthma and other allergies had improved or disappeared altogether from using ecostore products.
As their customer numbers grew, so did the number of carbon miles spent transporting products to and from Auckland, so in 2002, the Rands family moved to New Zealand's largest city to set up a retail store.
In 2005 ecostore expanded their growing range to include cleaning products, body care and baby products.
ecostore launched into New Zealand supermarkets in 2006, followed by Australia in 2008 and in 2009, ecostore launched into the United States.
Under the direction of Sir Ray Avery (2010 New Zealander of the Year) ecostore's lead formulator and chemist, each product is months in the development and making, ensuring the safest health, environmental and efficacy standards are achieved.
We’re proud to be from a beautiful clean, green country like New Zealand, creating products which are healthier for people and our environment.
Our journey is ongoing and we are constantly looking to improve the way we do things.