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SAFE's aim is to make significant improvements in the lives of animals by raising awareness, challenging cruel practices, changing attitudes and fostering compassion so that they are no longer exploited or abused. For over 80 years SAFE has been one of the strongest voices in New Zealand defending animals against cruelty and abuse. SAFE is a non-profit charitable organisation financed solely through the goodwill of the community. SAFE is dedicated to changing attitudes and nurturing compassionate values by educating the public about the inherent value of animals.