Why ecostore


People tell us that since choosing ecostore products, their eczema has cleared up, their asthma is getting better, or they no longer sneeze when cleaning their home.

We’re continually innovating and testing to improve our plant and mineral based home and personal care products to make sure they’re both highly effective and safer for you. This always starts with the precautionary principle: if there’s ever any doubt about the safety of an ingredient we’ll find a safer one. We use trusted global resources like the Environmental Working Group’s EWG Skin Deep® Cosmetic Database to help us assess the safety of every ingredient, to make sure it meets the highest health, safety and performance standards. We’ll always tell you what’s in (and not in) our products so you can make healthy, informed choices.

Cruelty Free

Our products proudly carry the logo of the world’s largest animal rights organisation, PETA. We’ve signed their statement of assurance verifying that we do not conduct or commission any animal testing on our ingredients, formulations, or finished products and pledge not to do so in the future. Instead, we carry out extensive in-house testing and large-scale consumer testing of our products to make sure our customers love them as much as we do.

In China, where animal testing for some cosmetics products is required, all of our affected body care products are sold online. This means we’re not required to test on animals – these body care products won’t be available in physical stores in mainland China as long as animal testing is required there.


Our New Zealand-based factory is the only manufacturer in Australasia with ISO9001, ISO14001, Toitu Enviromark Diamond and Toitu CarboNZero certifications – your guarantee that our products are made with the utmost care for our environment. Our Laundry and Dish products are also certified with the Environmental Choice tick.

We also hold a Kosher license for our dishwashing products, ensuring our ingredients don’t contaminate Kosher-certified food and that we don’t use animal or dairy ingredients in these products.


None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with organisations like Greenpeace that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our auto dish powders, dish tabs and laundry products are a result of genetically engineered micro-organisms. 

Performance without compromise

To paraphrase Einstein’s principle, our formulations are ‘as simple as possible, but no simpler.’ Our product development team uses the least number of ingredients at optimal concentrations to create effective formulations that stack up against market leaders. We don’t use bulking agents or fillers, which means you can use less and still get great results.